The Penny Hoarder
The Penny Hoarder
The Penny Hoarder is one of the nation’s largest personal finance websites. Its purpose is to help people take control of their personal finances and make smart money decisions by sharing actionable articles and resources on how to earn, save and manage money.
Role: Social Media Strategy / Management, Content Creation
Pitched, developed, storyboarded, booked, wrote, and created content that helped readers earn and save money.
Managed the official Penny Hoarder Youtube Channel, maintaining, designing, scheduling, and strategizing to increase the performance of videos.
Collaborated with the social team to ensure consistency of brand and cross-department communication on campaigns.
Highlights:
As a social media video strategist, I worked closely with the advertising team to produce social video advertising that brought users to the site. On Snapchat, in particular, the company saw 40% higher returns vs other social media ads.
For the above piece, I wrote, produced, and starred in this video, which has amassed over 130k+ views to date.
In this video, I wrote and produced the video, as well as provided voice over. It has been seen over 56k+ times and continues to receive comments today.
This video was a Bronze Corporate Video Telly Award winner. I was a producer. In addition, it helped The Penny Hoarder win Tampa Bay Business Journal’s “Coolest Office Space.”