Tequila Herradura Experiential Marketing

Tequila Herradura Experiential Marketing

Herradura Tequila wanted to bring their product to a more refined audience in a new innovative way. I led the creation and planning of an experiential marketing event, where we took taste testers to Casa Herradura. This meant designing an immersive experience when participants could smell the orange trees or agave fields. They would then be led through to a party only Miami knew how to hold.

Role: Creative Director and Producer

• Designed and executed the logo design within 2 weeks.